IPC Master is the highest certification level you can achieve on your own, recognizing a decade of subject-matter expertise in the insights, research, and analytics industry.


Are you ready to achieve your IPC Master Certification?

Requirements to apply:

  • 10+ years of industry experience - Verified via your linkedIn Profile submitted on the application

  • Pass the IPC Master exam, comprised of 150 multiple choice questions (no exemption offered for this level)

  • By submitting your application, you agree to adhere to IA's Code of Standards & Ethics

The important details first

  • The IPC Certification is valid for two years, and expires on the last day the month you have achieved the IPC distinction.
  • Don’t let your mark of distinction expire! To remain certified, you must accrue 10 credit hours of continuing education every year.
  • Once you have achieved your IPC Certification, you will receive an Insights Professional Certification certificate and the use of the IPC logo for marketing purposes. Your name will also be listed on the IPC Directory




Application fee


Renewal fee




Application fee


Renewal fee


What do you need to prepare?

  1. Submit your application: Qualified applicants will provide a LinkedIn profile link and submit a fee (see fee table above). 
  2. Prepare to take an online exam: IPC Master candidates are required to pass an exam from the Insights Association. There is no exemption for this exam. The IA exam is made up of ~150 multiple-choice and true/false questions that are based on skill level and practical knowledge. Once your application is approved you will have one year to take the exam.
  3. Pass the exam: Once you pass the exam you will receive your Certificate (electronically), a press release template and the rights to the IPC logo to use for marketing.


The Insights Professional Certification (IPC) exam tests a candidate's knowledge of current market research practices and understanding of market research issues. The exam is 150 questions consisting of multiple-choice and true/false.

The IPC Master exam is a non-disclosed examination, which means that current exam questions and answers will not be published or divulged. Exam topics and/or format are subject to change as approved by the Careers & Professional Development.

The IPC Master exam is a self-study exam and does not require a prescribed curriculum. Candidates may choose their own method of preparing for the exam.

To prepare for the exam, review the learning objectives from the MRCBOK (Market Research Core Body of Knowledge).For further reference, you can review the textbook Marketing Research: An Applied Orientation (7th edition) [2018] by Naresh K. Malhotra.


The Market Research Core Body of Knowledge (MRCBOK™) is the updated industry consensus on what market research and insights professionals regard as the required fundamentals for research education. Mastering the MRCBOK is one possible path to earning certification in the United States, Canada, or Australia.


Exam questions are based the following 13 MRCBOK™ Learning Objectives


# Learning Objectives
1 Introduction to Market Research and the Research Process
2 Market Research Design and Data Identification
3 Sampling in Market Research
4 Qualitative Market Research
5 Quantitative Data Collection Methods
6 Measurement and Questionnaire Design
7 Introduction to Data Analysis
8 Advanced Analytic Techniques
9 Working with Secondary Data: Syndicated and Big Data
10 Communicating Research Results
11 Global Market Research
12 Emerging Methods and the Future of Market Research
13 Ethical and Legal Issues in Market Research

Self-study exam based on all 13 MRCBOK™ topics 

150 Multiple Choice questions 

You have 4 hours to complete the exam 

A score of 70% or higher is needed to pass. One retake is included with the application fee. 

No hard-copy or online materials may be referenced during the exam. 

Link to the exam is sent out once your application has been approved. When you are ready, you can login at anytime to take your exam.


The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.