X

Membership

BECOME A PART OF THE COMMUNITY

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification, and direct support to enable our members to thrive.

The Highest of
Standards

"IA's Code of Standards and Ethics for Marketing Research and Data Analytics has long been considered the covenant defining principles and rules that guide decisions, procedures and systems throughout the market research and data analytics community."

Protecting Insights & Businesses

"The Insights Association is a founding member of Privacy for America, a coalition working with Congress to modernize data privacy protection via a bold new national paradigm."

Innovative Events

"Insights Association conferences are known for providing objective, unbiased content and high-level networking. Join us at one of our events and expand your knowledge and peer network."

Building Knowledge

"If you haven’t been involved with your local Insights Association chapter, you’ve been missing out. There will be more valued events during the coming months – right in your own backyard!."

Membership Packages

Company 

Research, analytics, insights agencies and service providers.

Corporate Department 

Internal research, analytics, insights departments at corporations, non-profits, government entities, academic institutions, and associations.

Corporate Department Professional Package 

Internal research, analytics, insights departments at corporations, non-profits, government entities, academic institutions, and associations. Plus UNLIMITED event registrations for all employees

Individual 

Employed by a non-member Company or Corporate Department, full-time students and educators in the Insights space; those seeking employment within and retired from the industry.

Belong to the Community Devoted to Advancing the Insights Profession

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students, and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services, and ideas.

Government Affairs

Protecting your profession.

Education & Training

Stay current, increase productivity, reduce costs.

Advocacy

Promotion of research & analytics for the benefit of all.

Standards

Assure quality, instill trust.

Networking

Cultivate support; meet new partners, discover avenues to growth.

Benchmarking

Measure performance, inform strategic planning.

Legal Compliance

Mitigate risk, lower costs.

Certification

Achieve distinction and competitive advantage. 

Information & Ideas

Improve efficiency, stay ahead of trends.