The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification, and direct support to enable our members to thrive.
"IA's Code of Standards and Ethics for Marketing Research and Data Analytics has long been considered the covenant defining principles and rules that guide decisions, procedures and systems throughout the market research and data analytics community."
"The Insights Association is a founding member of Privacy for America, a coalition working with Congress to modernize data privacy protection via a bold new national paradigm."
"Insights Association conferences are known for providing objective, unbiased content and high-level networking. Join us at one of our events and expand your knowledge and peer network."
"If you haven’t been involved with your local Insights Association chapter, you’ve been missing out. There will be more valued events during the coming months – right in your own backyard!."
Research, analytics, insights agencies and service providers.
Internal research, analytics, insights departments at corporations, non-profits, government entities, academic institutions, and associations.
Internal research, analytics, insights departments at corporations, non-profits, government entities, academic institutions, and associations. Plus UNLIMITED event registrations for all employees
Employed by a non-member Company or Corporate Department, full-time students and educators in the Insights space; those seeking employment within and retired from the industry.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students, and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services, and ideas.
Protecting your profession.
Stay current, increase productivity, reduce costs.
Promotion of research & analytics for the benefit of all.
Assure quality, instill trust.
Cultivate support; meet new partners, discover avenues to growth.
Measure performance, inform strategic planning.
Mitigate risk, lower costs.
Achieve distinction and competitive advantage.
Improve efficiency, stay ahead of trends.